You'll find it in Chora, between the traditional bakery and Meltemi Bar, on one of the narrow paved streets that goes down from the citadel to the village center. It is located in an old stone building with climbing vine, which was brought back to life by the cheerful colors of the products on display.
The logo of the shop is, of course, a goat with a bell around its neck. In Greek "to gidi" means "goat" which, one might say, is the one of the first things that comes to mind when thinking of Samothrace.
Once you go inside, you soon realize that you can't just buy gifts for your loved (and unlucky) ones left at home, but also a little something for yourself. The shelves and walls all around you are full of all kinds of magnets, t-shirts, hoodies, headbands, notebooks, ashtrays, caps, hats, creams, soaps and many, many others wonderful things, all decorated with the symbol of the island.
The goat shop was founded in 2016 by Rania and Miltiadis. It's open every year, from the beginning of May until the end of September. During May and June the shop is open from 9 to 14 and from 17.30 to 21 and in July and August it stays open from early morning till late in the night. In the spring of 2019 the goats moved their headquarters to the house they are now, closer to the fortress.